The Australian Rugby League is to launch a new digital channel in 2018 that will be aimed at helping players and fans stay in touch with the game.
Key points:Rangers’ Chris Auld has been instrumental in getting the club to this point, with many in the game believing he will remain on boardThe channel will be called “Aulds Radio”The channel is set to be launched next yearThe NRL has been struggling with its digital channels over the last few years, and with it, the sport’s social media presence, with some players, coaches and administrators leaving the league.
Auld has overseen the team’s digital presence for many years and it has been a major source of friction with players and management.
In the past, he has been one of the main driving forces behind the league’s efforts to boost its online presence.
A lot of that work has been carried out with the help of social media platforms, such as Facebook and Twitter, but the digital platform is set for a major overhaul in 2018.
“We are absolutely excited about the platform that we will be introducing in 2018, which is called ‘Auld’s Radio’,” NRL chief executive Dave Smith said.
“Chris has worked tirelessly to ensure that the NRL continues to grow and develop the platform, which will be a huge asset for our clubs and players alike.”
His work over the years has been very instrumental in ensuring that the league continues to attract and retain the best and brightest from around the world, and we are delighted to have him back at the helm of the new channel.
“Rangers players will have access to a wide range of social content, including the team channel, but there will also be a dedicated team page for players to track their progress.
The new channel will feature live updates, behind the scenes clips and behind-the-scenes features and features which have previously only been available on the club channel.”
I believe the platform will help us grow our social media footprint, and will be an exciting new way for the players to stay in contact with us and with the fans,” Auld said.
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