Google’s latest move is to make it easier for consumers to find out if their digital content has been sold for a fair price.
The company is changing its advertising policy to make the process of reporting a potential fraud more transparent.
Google says it is doing so to help consumers avoid potentially dodgy content sold for less than the actual price.
It is also changing the way that the search giant collects revenue from its digital advertising and is making it easier to report fraudulent advertising.
Google says it has also increased the number of tools it offers for consumers, including a tool that helps consumers report suspected fraudulent adverts, and a tool for consumers who wish to complain about fraudulent ads.
Google’s new policy is one of the biggest changes to advertising policy in the last decade.
Last year Google began a new set of guidelines that it said would give consumers a more robust reporting tool and allow them to report on fraudulent ads more easily.
The changes are a result of consumer pressure on the company and the widespread complaints that have emerged from consumers over the last few years.
Google told the Australian Broadcasting Corporation that it will update the guidelines as part of the next set of advertising policies it will be releasing.
“The new guidelines will help consumers understand how they can report on deceptive advertising,” Google told ABC News.
“We are doing this as a result and as part the new transparency requirements.”
As part of our broader efforts to provide an effective and secure advertising platform, we are continually working to ensure that our ads are delivered in a manner that ensures the highest level of accuracy and security.
“These new rules will help provide a more transparent reporting tool that will help advertisers to know whether a consumer has been misled by a potential advertising claim or if a consumer is reporting that they have seen an ad that is misleading.”
The new rules are expected to come into effect in January.
Earlier this month, Google announced it would be phasing out ads on a wide range of digital properties, including the news and social networks Facebook and Twitter.
The changes are being welcomed by digital advertising experts.
“This change will help to provide more transparency in the advertising ecosystem,” said David Gartland, CEO of Digital Ad Services.
“It’s good for consumers as it will make reporting fraud easier.”
Gartland says consumers can be confident that Google will still be fair in reporting fraudulent advertising on its sites.
“They’ll see that the ads have been removed and the fact that there are no ads on those sites,” he said.
“I think that’s really important.”
Mr Gartling says that the changes will give consumers more confidence in reporting potential fraudulent ads and will allow them a more effective reporting tool.
“What I think it will do is make it much easier for people to report fraud as a consumer,” he added.
“Because they can see it right away, they can get a report and it will come out in a way that will be consistent with the report that they got.”
The Australian Bureau of Statistics has estimated that the number one cause of fraud in the digital advertising industry is misrepresentation of prices and the sale of goods and services.
“Fraudsters are exploiting consumers’ confusion over how to make an informed purchase decision,” said the Australian Competition and Consumer Commission (ACCC).
“We will be taking steps to make reporting fraudulent ads easier, including making it easy for consumers with a Google Account to report a possible fraudulent ad.”
The ABC contacted Google for comment on its new advertising policy.